Last year, while applying for a role at Swoon, I crafted a detailed marketing plan aimed at enhancing their social media strategy. I began by conducting a thorough review of their current online presence, identifying key strengths and areas for improvement. I also analyzed their top competitors to gain insights into industry trends and opportunities.

Building on this research, I created a visually compelling content board tailored to their brand's aesthetic. I carefully selected a mix of imagery, captions, and themes that aligned with their voice and could resonate with their audience. The board included holiday-specific posts designed to boost engagement during the season, offering creative yet practical ideas that matched their brand identity and could be easily implemented.