EL NIGUEL COUNTRY CLUB

EL NIGUEL COUNTRY CLUB



abOUT my role

During my time at El Niguel Country Club, I worked with the CMO to learn first hand what it takes to market a small business, in-house. I applied my understanding of basic marketing principles to generate more social media awareness from members by an average of 350%. I designed various types of content for print and digital using different platforms such as Canva, Final Cut Pro, Later, Instagram, Facebook and Twitter to share in-house with 600+ members. I ensured SEO and SMO strategies were implemented across all platforms to increase overall following on Instagram by 21% in two months.

I boosted social media engagement during golf tournaments and events by +850% by staying up-to-date on social media during these fast-paced events. I also recorded and edited bi-weekly YouTube videos to share with members so they have even more content to watch. I also assisted the events team during tournaments and events by helping with anything needed extra hands during these busy times. 


“To Whom It May Concern:

It is with great pleasure that I write this letter of recommendation for Avalon Aloia, who served as a Marketing Communications Intern at our private country club for a period of three months.

During her time with our team, Avalon exhibited not just an unwavering passion for social media and marketing but an inherent talent and aptitude in these areas as well. She demonstrated a clear understanding of our brand and an ability to target and engage our desired audience effectively.

Avalon's ability to craft compelling content was remarkable. The voice she used in our communications was authentic, engaging, and perfectly nuanced, capturing the essence of our club flawlessly. Her innovative approach helped us hit the mark every time, driving increased engagement with our followers and expanding our online audience considerably.

Beyond her solid skills and passion, what sets Avalon apart is her creativity. She consistently brought fresh, exciting ideas to the table that captivated our community, contributing greatly to the enhancement of our brand's image and online presence. Her proficiency in combining traditional marketing strategies with innovative ideas was truly impressive.

Avalon has a bright future in marketing and communication, and any organization would be lucky to have such a dedicated, creative, and innovative professional on its team. It is without any hesitation that I highly recommend her for any position or endeavor she seeks to pursue.

Should you require further insight into Avalon’s skills and experience, please do not hesitate to contact me.

Sincerely,

Lori LeBard, CCM
Assistant General Manager .”

Instagram aesthetic

The terrible twenty

A few members from the prestigious Terrible Twenty Club, starting back in 1926, discuss the history and meaning this club has. I helped record and edit this YouTube video to share with members of El Niguel and those who are apart of the Terrible Twenty.

tour de laguna niguel

El Niguel put on their own version of the Tour de France & asked me to develop an advertisement to get members excited about this new event. I used the footage sent to me & edited it using Final Cut Pro & InShot.