case study

bruna the label

A Year to Shine:

BRUNA’s 2024 Yearbook Campaign

I envisioned a campaign for BRUNA that wasn’t just a reflection of their milestones but a heartfelt celebration of the community that helped them shine. Inspired by nostalgia and the charm of a yearbook, this project highlighted the brand’s achievements, top-sellers, and customer contributions in a way that felt both personal and elegant.

the vision

The campaign’s foundation was built on fostering meaningful connections and empowering BRUNA’s community. By blending storytelling, gratitude, and timeless design, I aimed to create an experience that resonated deeply with their audience while reinforcing the brand’s identity.

activations

  • Designed instagram stories during the pop-up event, share real-time updates with sneak peeks of products, interactive polls, and Q&A sessions to engage attendees. Highlight community contributions with yearbook-style Polaroid features showcasing customers’ favorite BRUNA moments. Leading up to the campaign launch, run interactive features like polls, countdowns, and quizzes to build excitement and boost engagement.

  • A glamorous offline activation where guests could personalize yearbook pages, try on iconic jewelry, and capture Polaroid memories in a vintage-style photo booth.

  • Curated a visually cohesive 9-photo Instagram grid that blended user-generated content (UGC), product close-ups, and nostalgic visuals inspired by yearbook themes. This grid was designed to reflect BRUNA's vibrant brand identity while resonating with its community.

    High-quality carousel posts highlighted BRUNA’s top-selling products and milestone moments. Each post featured captions celebrating the community’s contributions and the brand’s journey, fostering a sense of connection and loyalty.

    Strategic use of hashtags, including #ShineWithBRUNA, encouraged audience participation and boosted the campaign's visibility, ensuring maximum engagement and reach across social media platforms.

  • Personalized messages to the BRUNA community, thanking them for their support and inviting them to explore the yearbook while celebrating the shared journey.