welcome!

Hi, I’m Avalon!

A social media strategist, writer & creative content storyteller passionate about bringing brands to life online.

about me

I am a freelance social media strategist and creative content creator with over four years of experience helping brands elevate their digital presence. With a keen eye for aesthetics and a passion for crafting visually stunning content, I specialize in creating engaging campaigns for fashion, beauty, lifestyle, and food brands.

right now

education

I hold a degree in Strategic Communications from the University of Colorado Boulder, with a focus on public relations and a minor in journalism, which laid the foundation for my expertise in branding, storytelling, and digital marketing. Over the years, I’ve honed my skills in designing captivating graphics using tools like Canva, analyzing social media performance metrics, and implementing data-driven strategies that deliver measurable results.

Passion Project

As the founder of Avalon Avenue, a lifestyle blog, I’ve built a brand from the ground up—managing a website, creating multi-platform content, and fostering a growing online community. This hands-on experience has enriched my understanding of audience engagement and authentic brand-building.

let’s work!

Whether collaborating with established brands or launching new projects, my goal is to bring creativity, strategy, and a results-oriented approach to every endeavor. I’m open to new opportunities where I can help brands connect authentically with their audiences, grow their online presence, and make a lasting impact.

skills

skills

recent projects

recent projects

bruna the label

This case study outlines The BRUNA Yearbook campaign, a celebration of milestones and community designed to deepen engagement and showcase timeless style.

It features a digital yearbook with polls, UGC, and shoppable content, paired with a pop-up event including a Polaroid Photo Booth, superlative displays, and interactive experiences. With creative social media content and clear metrics, the campaign highlights gratitude and connection while driving excitement for BRUNA’s future.

set active

For Set Active, I crafted a collection of content ideas designed to elevate their online presence with bold, nostalgic, and community-focused storytelling. Inspired by their seamless blend of style and movement, each concept aims to highlight the versatility of Set Active’s pieces while fostering an emotional connection with their audience.

gant

For GANT, I envisioned a strategic and creative approach to elevate the brand’s timeless identity while engaging modern audiences. Inspired by GANT’s rich heritage and commitment to quality, I developed multi-channel content ideas and campaigns that seamlessly merge tradition with contemporary storytelling.

sundays health & wellness co.

For SUNDAYS Health & Wellness Co., I developed a comprehensive social media strategy rooted in mindfulness, balance, and community engagement. The goal was to position SUNDAYS as a leader in the wellness space, blending thoughtful storytelling with actionable content to inspire a deeper connection with their audience.

swoon

For Swoon, I crafted a holiday-themed marketing plan designed to captivate audiences with fun, interactive, and engaging campaigns. The goal was to highlight Swoon’s sugar-free beverages while fostering a sense of community and excitement through creative storytelling and social media activations.

hugger comfort

For Hugger Comfort, I developed an engaging and relatable ad concept designed to showcase the product's versatility in various real-life scenarios. The goal was to emphasize how Hugger seamlessly integrates into everyday routines, offering warmth and comfort when it’s needed most.